‘Change4Life’ is what the government is calling its latest campaign to persuade us all to eat more healthily and do more exercise.
It isn’t simply a series of adverts, however, as public health minister Dawn Primarolo was keen to stress at the launch of the initiative. Taking a leaf out of Marks and Spencer’s guide to seductive description, she said: ‘This is not just an ad campaign launch. January sees the launch of the whole change for life movement.’
However exciting our eating experiences over the next week or so, none of us is likely to miss a heartbeat in anything more than the most clichéd song-lyric sense.
Not so for the 25-year-old woman whose case is reported in this week’s Lancet.
Delivering a
punch line, taking medicines, investing in an Icelandic bank – all things
which need to be done at the right time to be a success. Too early and you miss
the point, too late and your efforts fall flat and a host of other problems
arise. In fact, changing when a patient takes a drug could be as important as
changing what they take, a recent study has found.
GPs practising in the UK can request to receive free copies of GP by completing our online registration form. For paid subscriptions to GP visit our subscriptions site.
To contact members of the GP team click here.
Haymarket Business Media © 1957 – 2012 | Terms & Conditions | Contact us
